Lorne Abony is the Chief Executive Officer of Fluid Music ("Fluid"). Prior to Fluid, Mr. Abony was the founder and Chief Executive Officer of Fun Technologies ("Fun"). Founded in 2001, Fun grew to become the world's largest online casual games and fantasy sports provider with over 35 million registered games customers. Prior to becoming a wholly owned subsidiary of Liberty Media, Fun was a publicly traded company listed on the stock Exchanges of both London ("LSE") and Toronto ("TSX").

When Fun was listed on the TSX, Mr. Abony was the youngest CEO of any company listed on the exchange. Fun was one of the fastest growing companies in the history of the Toronto Stock Exchange. In less than three years the company raised over $160 million in five rounds of equity financings, including its IPO. Mr. Abony also led Fun in completing eight strategic acquisitions for a total consideration of $128 million.

Liberty Media's acquisition of Fun (which began in March 2006 and was completed in December 2007) valued Fun at US$484 million.

Prior to founding Fun, Mr. Abony was the co-founder and former President of "Petopia.com". Petopia was an online pet food and supply destination that was sold to Petco, the world's largest pet products retailer in 2000.

Mr. Abony previously practiced corporate and securities law at a major Toronto law firm. He holds an M.B.A. from Columbia Business School, an LL.B/J.D. from the International Law Center at the University of Windsor and a B.A. from McGill University. Mr. Abony is an Ambassador for the Province of New Brunswick and also served on the board of directors of both Jump TV and CinemaNow.

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Andrew Rivkin was, along with Mr. Abony, the co-founder of FUN and acted as FUN's Chairman from 2003 to 2007.

Prior to co-founding FUN, Mr. Rivkin was founder and President and Chief Executive Officer of CryptoLogic Inc. (LSE:CRP), (NASDAQ:CRYP), (TSX:CRY) from January 1995 to June 2001.

CryptoLogic Inc. is one of the largest and most successful developers of eGaming software. CryptoLogic Inc. software is used by registered users in 240 nations and territories worldwide.

Since its inception, CryptoLogic Inc. has processed more than one billion individual transactions and in excess of US$12 billion in secure electronic deposits, from more than one million registered users.

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James Lanthier was a member of the founding management team of FUN Technologies, where he held a number of senior officer positions, including Chief Financial Officer and Chief Operating Officer, and played a principal role in FUN's M&A efforts, operations, and ultimate sale to Liberty Media.

Mr. Lanthier holds a Bachelor of Arts in history from Queen's University and a Masters of Business Administration from the University of Toronto.

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Dan O'Neill has primary responsibilities of Fluid Music ("Fluid") technology development and deployment efforts and has nearly 20 year of diverse technology management expertise. Mr. O'Neill joined the Fluid team after Fluid acquired Trusonic, Inc., a B2B music subscription company that he co-founded.

Mr. O'Neill was previously the Chief Technology Officer and Vice-President of engineering for Vivendi Universal Net USA and the Vice President of Engineering for digital music pioneer, MP3.com.

Mr. O'Neill's extensive technology development experience includes managing the teams that provided the infrastructure design and data management services for Trusonic, MP3.com, MP4.com, Pressplay.com and custom marketing and data management applications for the Universal Music and Universal Studios group.

Mr. O'Neill is on the board of advisors/directors for the Santa Clara University Computer engineering department, Deltyme Corporation and EVDB,Inc. Mr. O'Neill holds both B.A. and M.S. degrees from Santa Clara University.

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Chris Johnson is the Senior Vice President of Fluid Music, Inc. ("Fluid") and has primary responsibilities for the Company's fundraising, and mergers and acquisitions activities. Mr. Johnson is also responsible for certain operations-related special projects.

Prior to joining Fluid in 2007, Mr. Johnson was in a general management rotational program at Boston Scientific, engaged in new business development and sales management. While at Boston Scientific, Mr. Johnson invented a novel algorithm (US patent pending) to enable the company's cardiac rhythm management defibrillator platform to more precisely discriminate deadly ventricular arrhythmias from conducted supraventricular arrhythmias and EMI noise distortion.

Mr. Johnson began his career in investment banking at Donaldson, Lufkin & Jenrette (CSFB) and Piper Jaffray, where he executed mergers & acquisitions and financing transactions for Internet and enterprise software, electronics manufacturing services, consumer products, and healthcare companies.

Mr. Johnson graduated from the Harvard Business School with an M.B.A., and he has a B.A. degree from Columbia University.

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